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Does this make you angry? 'Rage bait' is named word of the year
The Guardian
|December 02, 2025
Good news for those who find their blood pressure rising as they scroll through their online news feeds: the Oxford English Dictionary’s publisher has highlighted the term they may need to describe how they often feel, naming “rage bait” as its word of the year.
According to analysis by the Oxford University Press, use of the phrase has tripled in the past 12 months. The OUP defines it as “online content deliberately designed to elicit anger or outrage by being frustrating, provocative or offensive, typically posted in order to increase traffic to. orengagement witha particular web page or social media content”.
Dit verhaal komt uit de December 02, 2025-editie van The Guardian.
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