Poging GOUD - Vrij
Archivists celebrate music and fashion in Ivory Coast
The Guardian
|August 25, 2025
Shortly after its launch in 2020, the Instagram-based project Archives Ivoire received a boost when the French-Malian superstar Aya Nakamura reshared a meme it had made from the series Nafi, one of Francophone Africa's most beloved TV shows, to her millions of followers.
In the years since, Archives Ivoire, which documents the female aesthetic in Ivorian pop culture, has amassed 85,000 followers, started hosting cinema club sessions in Abidjan and the neighbouring town of Grand-Bassam, and launched a successful sideline in merchandise.
Much of the archive is dedicated to the 2000s aesthetic of low-rise, boot-cut jeans with chain belts, popularised in parts of Africa by Nollywood actors inspired by pop stars such as Destiny's Child and Christina Aguilera. Ivorian stars also rocked the style and built a cult following in Francophone Africa.
Dit verhaal komt uit de August 25, 2025-editie van The Guardian.
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