Poging GOUD - Vrij
Cinema puts work of Berlin's last poster artist up in lights
The Guardian Weekly
|May 23, 2025
Götz Valien is Berlin's last movie poster artist, for more than three decades earning a modest living producing giant hand-painted film adverts to hang at the city's historic cinemas.
The studios' own posters serve as a template, but Austrian-born Valien, 65, adds a distinctive pop art flourish to each image coupled with the beauty of imperfection.
"Advertising is about drawing attention and I add the human touch, which is why it works," he said. Valien's work plays up the image's essence: the imposing bow of a ship, the haunting eyes of a screen siren, a mysterious smile. He jokingly calls himself a Kino-saurier - a play on the German words for cinema and dinosaur.
His nearly 7x9-metre canvases long-graced the "film palaces" of the German capital, including the majestic Delphi in the west and the socialist modernist masterpiece Kino International on Karl-Marx-Allee in the east. But the former's adverts finally went digital in 2024, while the latter is closed for a revamp. Dozens of independent cinemas have simply gone out of business. The century-old Filmtheater am Friedrichshain (FaF) is the last movie theatre in Berlin still employing Valien, his large-format posters covering its facade and interior walls around the ticket counter.
Dit verhaal komt uit de May 23, 2025-editie van The Guardian Weekly.
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