At WAVES 2025, experts call for unified action against piracy, blending technology, law, and awareness

At WAVES 2025, a panel discussion on “Piracy: Safeguarding Content through Technology” brought together global leaders in media, law, and cybersecurity to address one of the most pressing challenges facing the digital content economy.

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Moderated by Neil Gane, Vice President and Head of Asia Pacific at IP House, the conversation reflected the growing consensus that piracy is no longer a fringe concern but a mainstream threat demanding coordinated, multi-dimensional responses. Vivek Couto, Managing & Executive Director of Media Partners Asia, underlined the economic cost of unchecked piracy. “Online piracy is expected to cost the industry over 10% in lost revenue between 2025 and 2029,” he said.