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MIB: CEBU'S POWER PLAYERS AND RISING TITANS Domiku Ugarte: Leading with Amuma
The Freeman
|March 16, 2026
For Domiku Ugarte, the beach was not just a vacation spot—it was home.
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He grew up along the shores of Bluewater Maribago Beach Resort in Lapu-Lapu City, a resort his grandparents built in 1989. As a child, he saw how much love and hard work his family poured into the business. At the heart of it all was "Amuma," a Cebuano word that means caring with warmth and sincerity. For Domiku, Amuma remains the soul of their hospitality.Now part of the next generation of leaders, Domiku continues that legacy while bringing in new ideas. He believes honoring tradition does not mean staying the same. It means keeping the heart of the business alive while improving and growing. Under his leadership, Bluewater opened the new Sidlakan Building in 2
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