Faux Fur is Now a Fashion Staple

Thanks to the “mob wife” style trend and advances in manufacturing technology that make it look like the real thing, fake fur has conquered catwalks and the high street.

- Marine Do-Vale

The look is set to last with the Fall/Winter 2025 shows at Paris Womenswear Fashion Week which showcased the material in almost every conceivable way.

Whether it was via stoles, long luxuriant coats, or embellishments on jackets or accessories, the fur look once associated with mob wives, Jackie Kennedy, Elizabeth Taylor and European aristocrats has been thoroughly revived.

The high-end imitation version is now so realistic that many observers are unable to distinguish it from the real thing, providing a boon for manufacturers such as France-based Ecopel.

“Since last winter, every brand, from luxury houses to mainstream labels like Zara, has been offering an unprecedented number of faux fur pieces,” said Ecopel CEO and founder Christopher Sarfati, who supplies around 300 brands.