CCCI summit pushes design as Cebu's economic catalyst

The Cebu Chamber of Commerce and Industry (CCCI) strengthened its push to position design at the heart of economic strategy with the successful staging of the “Good Design, Good Business Summit 2025,” on June 5 at Oakridge Studio, as part of Cebu Business Month (CBM 2025).

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Framed as a decisive step toward embedding creativity into Cebu's economic framework, the summit gathered business leaders, design experts, real estate executives, and policy influencers to elevate design from a peripheral concern to a strategic driver of innovation, sustainability, and inclusive urban development.

"This is not merely a summit—it's a movement," said CCCI President Jay Yuvallos in his keynote, underscoring design as a non-negotiable asset for cities aiming to stay globally competitive.

"Design is no longer aesthetic luxury. It is now central to how we solve problems, improve lives, and create resilient economies," Yuvallos added, citing its impact across sectors such as housing, tourism, and digital infrastructure.

Yuvallos called on stakeholders to view design not as an artistic flourish but as essential infrastructure. "Good design is good business," he said, echoing the summit's thesis that creativity and commerce are not at odds—but are, in fact, inseparable in a modern economy.