Why Millennials Are Switching to Henna Creams for Scalp-Safe Hair Color

Color fixation shampoos and conditioners will ensure that the color stays longer, instead of simply fading away. Also, they can be used post-henna cream application or chemical hair dye.

- CLELIA CECILIA ANGELON

For those who love to color their hair, whether to stay abreast with the latest fashion or to cover those greys, harsh chemical-based hair dyes were a quick solution for a long time. However, consumers started seeing long-term negative impacts on their hair and scalp. They saw an increase in hair fall and the hair turned brittle and lifeless. Moreover, while the color looked great initially, it faded with every wash, ultimately requiring another visit to the salon. The aware consumer is now shifting to natural, harsh-chemical-free ways to naturally cover the greys.

Henna cream, a ready-made henna paste mixed with ingredients such as jua, malva, babassu oil, jaborandi, guarana, and açaí, sourced from Brazilian rainforests, has emerged as a popular choice for millennials who are turning away from harsh chemicals.