Why Indian Travellers Are Choosing Hills, Forests and Heritage Over Hotel

The travel industry in India has undergone a dramatic change in recent years.

- JAYANT SINGH

Today's travellers are no longer satisfied with standard hotel stays experiences. Rather, they are looking for experiences that provide authenticity and a feeling of exploration—often found in our nation's hills, forests, and heritage-rich locations.

This change is indicative of a larger trend toward experience-driven, meaningful travel, where the trip is just as significant as the final destination. The managing partner of Treehouse Hotel and Resorts, Mr. Jayant Singh, will explain to us how the hospitality sector is changing as a result of this desire for immersion and authenticity.

The Rise of Experience-Driven Travel

A distinct shift away from the homogeneity of big hotel chains lies at the core of this trend. Today's tourists are drawn to places with a strong cultural heritage, where the design conveys a narrative and the service feels intimate. Boutique hotels and distinctive resorts are well-positioned to meet the demand for authenticity, sustainability, and a true sense of place.

The desire to escape the hectic schedule of city life and embrace experiences that provide comfort, nature, and peace is what is driving this shift. Indian tourists are choosing locations that offer not only luxury but also a story—one that is distinct, captivating, and rich in tradition—whether it's a peaceful haven in the Himachal Pradesh hills, a riverbank retreat in Narmadapuram, or a monsoon-soaked vacation in Goa.