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UPTICK IN RURAL DEMAND TO DRIVE GROWTH IN FMCG SECTOR
The Daily Guardian
|September 24, 2024
The fast-moving consumer goods (FMCG) sector is poised for robust growth, driven primarily by a recovery in rural demand, which has begun to outpace urban consumption, according to LKP report.
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For the first time in five quarters, rural consumption volumes have exceeded urban growth, marking a significant shift in market dynamics.
According to Nielsen, rural consumption grew at an impressive 7.6 per cent year-on-year (YoY) during the first quarter of calendar year 2024 (Q1CY24), compared to a 5.7 per cent YoY growth in urban areas.
This resurgence in rural demand is a stark contrast to previous quarters, where inflationary pressures and sluggish income growth had stifled consumption in rural India.
Dit verhaal komt uit de September 24, 2024-editie van The Daily Guardian.
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