TRAI chief pushes for TV rating reform, AI-driven spam protection to boost credibility

The Telecom Regulatory Authority of India (TRAI) is spearheading a major overhaul of the nation’s television audience measurement and telecommunication safety systems to address growing concerns over the reliability of the current monopolistic system.

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TRAI Chairperson Anil Kumar Lahoti announced that the regulator is advocating a shift to a competitive, multi-agency model to improve transparency and accuracy in TV ratings, moving away from its single-agency model for TV audience measurement.

“Presently, the TV audience rating measurement is being done by only a single agency. During our consultations, various stakeholders have pointed out concerns about the reliability and credibility of this audience rating measurement system,” Lahoti said.

The TRAI chief highlighted that the current monopolistic system, managed by a single agency, has faced mounting criticism for its credibility.

To address this, TRAI has formally recommended that the government move away from the single-agency model.