Trendies don sackcloth

In winter the cold does not permeate, while the garments are cool in summer.

- Hein Kaiser

There's clobber and clothes, party dresses and festival garb. Then there are your old sweats for lounging around the house and the jeans you have lived in forever. Now, imagine there is an item of clothing that can be all that and double as the coolest festival look this side of the Atlantic Ocean.make sure you Meelbroeke get your hands on the originals are all that and more for a wardrobe. They are made from the same fabric that flour and samp used to be packaged in before plastic became the norm, Meelbroeke are still emblazoned with the brands the sacks used to carry like Snowflake and Sasko. It is beautiful and the more you wash it, the softer and snugger it becomes.

It's like wearing a brand, but it's different at the same time. Not dissimilar to the ranges of Iced Zoo, Chappies and Steri Stumpie boxers, swimwear and undies doing the rounds at left of centre outlets around the country.

It's a trend that has been around for a while, and markets Lion Matches, Boxer Tobacco and others sporting famous South African grocery brands.