Pep does a home run

BEATING MR PRICE: IT'S ONE OF PEPKOR'S FASTEST-GROWING SEGMENTS

- Hilton Tarrant

STREETS AHEAD. Where Mr Price Home and Sheet Street together represent about 16% of revenue, Pep Home is estimated to contribute roughly 10% of Pepkor's revenue.

(Sumaya Hisham/Reuters)

At the end of September 2024, Pepkor had 426 Pep Home stores in SA. It hasn't yet disclosed the split between Pep, Pep Cell and Pep Home for this year, but it has reported the addition of 45 Pep Home outlets in the last 12 months. This takes the total to around 470, barring the impact of any closures.

Across its Pep business, these 45 openings accounted for nearly half of the total new stores (95) in 2025, while in 2024, the 38 Pep Home stores were two-thirds of the total.

Sure, this is a fast-growing segment for the core unit of Pepkor, but with nearly 1 700 Pep stores across SA, there is simply not that much white space left to add further “core” Pep outlets.