Poging GOUD - Vrij
How Showmax failed
The Citizen
|March 09, 2026
CURTAIN FALLS: BILLIONS WASTED, WELL OVER R10BN IN TRADING LOSSES
SHOW'S OVER. 'Not a commercial success' - yet it's still not obvious MultiChoice would have closed the taps on Showmax itself.
(Picture: Reuters)
In the year to April 2025, for every R99 in subscription fees a Showmax subscriber paid for the service, the venture with NBCUniversal (a division of Comcast) was losing R650.
MultiChoice pinned its hopes on the streaming service being a competitor to global platforms such as Netflix and Disney+, but this effort came to an inglorious end.
Canal+, the new owner of MultiChoice, announced on Thursday that "following a comprehensive review of its streaming activities" Showmax is to be "phase[d] out".
This is a remarkable, but not unexpected, call from the new owner. The end of the standalone Showmax streaming service has been a long time coming, with Canal+ Group CEO Maxime Saada saying shortly after the acquisition that he did not believe that MultiChoice's multi-brand plan would work.
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