Black Friday game plan

ONLINE: HOW RETAILERS SHOULD PREPARE

- Warren Hawkins

Black Friday has evolved from being a single day to a month-long sales event that places considerable demand on South African retailers, their staff and their systems.

In the run-up to this period, here's what you should be doing to ensure both your business and your customers are getting the most out of the experience.

Data from last year shows that while South Africa's Black Friday activity was muted overall, shoppers are increasingly going online for Black Friday sales.

Preparing your sales systems

In the run-up to Black Friday 2024, it is important to bolster and test your online offering to ensure that your website and payment systems can withstand traffic peaks caused by more people shopping online.

Global Salesforce data from last year showed that 79% of cyber week e-commerce traffic came from cellphones - more than ever before.

Boosting your customer support systems