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Customs Backs Data-Led PR at APRA Conference
The Business NG
|The BusinessNG
The Nigeria Customs Service (NCS) has called for a shift toward data-driven public relations, as it joined communications professionals from across the continent at the 26th Annual Conference of the African Public Relations Association (APRA) held in Mombasa, Kenya, from June 9 to 13, 2025.
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The event, which marked APRA'S 50th anniversary, gathered more than 500 delegates—including corporate executives, public relations scholars, government officials, and global partners—under the theme"Transforming Africa through Safe and Responsible Digital Communication."
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