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SUNIEL SHETTY WINS LEGAL PROTECTION FOR PERSONALITY RIGHTS
The Business Guardian
|October 12, 2025
In a landmark move for celebrity rights and digital safety in India, the Bombay High Court has granted urgent protection to Bollywood actor Suniel Shetty against the misuse of his name, image, and likeness through Al-generated deepfakes, fake endorsements, and counterfeit merchandise.
Justice Arif S. Doctor passed the interim order after Shetty approached the court, citing violations of his personality rights and right to privacy under Article 21 of the Constitution. He also invoked his moral rights under the Copyright Act, asserting that his reputation, built over a three-decade-long film career and numerous brand endorsements, was being exploited without consent.
“Shetty's name, image, and persona were being misused in ways that not only harm his reputation but also deceive the public,” his plea stated.
Dit verhaal komt uit de October 12, 2025-editie van The Business Guardian.
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