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Peter England Unveils Its Newest Campaign
The Business Guardian
|May 25, 2025
Peter England, India's leading menswear brand from the house of Aditya Birla Fashion and Retail Limited, proudly announces the return of The Gentlemen's League with its bold new collection - The League of Legends.
Peter England Pays a Nostalgic Tribute to Cricket's Greatest Legends Launched during the country's most celebrated cricketing festival, JioStar IPL, the brand pays homage to the game's most iconic figures - Kapil Dev, Sir Vivian Richards, and the unmistakable voice of international cricket, Harsha Bhogle. In a nation deeply passionate about cricket, this first-ever collaboration between Peter England and cricketing legends marks a celebration of heritage, style, and the enduring charm of the gentleman's game.
Originally introduced in 2023 as a tribute to cricket's timeless spirit, The Gentlemen's League returns with an elevated vision - not just as a collection, but as a cultural moment. The League of Legends capsule features a striking range of polos and crew necks, adorned with graphics inspired by the most iconic on-field moments of Kapil Dev and Sir Vivian Richards. Each piece reflects their attitude, flair, and fearlessness, designed for today's modern gentleman who values legacy while embracing the present.
Dit verhaal komt uit de May 25, 2025-editie van The Business Guardian.
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