Poging GOUD - Vrij

Outsourcing faith: Blindly signed, sealed and delivered

The Business Guardian

|

May 25, 2025

One by one, the faithful shuffled into the Swami's chamber, returning with an incredulous sheen to their faces! How did Swamiji know that, "I wanted to expand on my business, build a resort of the Spa variety, where even cocktails stirred with a double-shot, were taken for muscle-relaxants?!". When it was my turn to enter the Sanctum, I definitely wanted to make an about turn but it was too late and so, made my way with the enthusiasm of a cat headed for a bath. He slowly looked up, then down, indicating that I had not followed the protocol laid down by the Gods—not having prostrated to touch his feet!

- RENÉE RANCHAN

Outsourcing faith: Blindly signed, sealed and delivered

I had been cooped up for a good two days, perhaps not quite 48 hours, but what felt to me like a near week, when the chance to make a great, yet, short escape, came my way!

The significant-other, always one to have a fixation, or call it penchant, for Swamis, was telephonically informed by a friend of the same make, that a Swami had come to town and would only bathe blessings on those if their aura was aligned in a certain saintly symmetry, with the star constellation falling in tow, and so my housemate got to his feet with an alacrity I hadn't seen for a very long while, and more so, since he had been laid up with a backache brought on by a pinched nerve that decided not to budge an inch, announcing he was off to—fingers crossed—receive the "benedictions" of a Guruji.

Of course, he added with an obligatory ring that I was free to accompany him, if I so wished.

Me, not one, for Swamis, Gurus or Godmen, couldn't resist the offer thinking that once the boon bestowing ceremony was over, we'd halt for a cappuccino and a toastie followed by a sticky toffee pudding! Good enough reason to go, right? Thought I'd wait in the car but then not one for having the air-conditioning running on a static vehicle, I was compelled to enter the Sanctum set up in a posh South Delhi mansion.

And there I found myself navigating the fragrant chaos of jasmine garlands, incense smoke and an elite crowd, so reverent that you'd imagine they'd have kissed the very marble the Swami's slippered feet had trod.

He was not any Swami, mind you, but the Swami had been imported directly from the Himalayas, if the brochures were to be believed.

He sat on a sofa chair, that definitely looked like a throne, upholstered in psychedelic colours.

MEER VERHALEN VAN The Business Guardian

The Business Guardian

The Business Guardian

Why India's future depends on how its cities work

India has made its ambition clear: to become a developed nation by 2047, It is a monumental task, and the most important driver of that journey will not be capital or technology, but people.

time to read

3 mins

November 04, 2025

The Business Guardian

The Business Guardian

AMBUJA CEMENTS POSTS 364% SURGE IN PROFIT, SETS NEW Q2 REVENUE RECORD

Ambuja Cements posted a stellar Q2 FY26 performance with a 364% surge in net profit and record revenues, backed by strong volumes, GST-led demand.

time to read

2 mins

November 04, 2025

The Business Guardian

The Business Guardian

Ambuja Cements reports 364% profit jump, highest-ever Q2 revenue

Ambuja Cements, part of the diversified Adani Portfolio, on Monday reported that its consolidated Profit After Tax or net profits during the July-September 2025-26 quarter jumped 364 per cent year-on-year to Rs 2,302 crore. In the year ago quarter, it was Rs 496 crore.

time to read

2 mins

November 04, 2025

The Business Guardian

The Business Guardian

PM Modi launches Rs 1 lakh crore fund for private-sector R&D and innovation

Prime Minister Narendra Modi on Monday launched the Rs 1 lakh crore Research Development and Innovation (RDI) Scheme Fund, which was initially announced in the interim Budget of 2024-25.

time to read

1 mins

November 04, 2025

The Business Guardian

The Business Guardian

DELHI AIR QUALITY IMPROVES SLIGHTLY, AQI RECORDED AT 316

Morning readings show minor AQI drop as Delhi remains under heavy smog.

time to read

1 mins

November 04, 2025

The Business Guardian

The Business Guardian

Shifa-ur-Rehman tells SC no UAPA offence made out against him

Activist Shifa-ur-Rehman, seeking bail in a case under the Unlawful Activities (Prevention) Act (UAPA) linked to the February 2020 Delhi riots, told the Supreme Court on Monday that he was “cherry-picked” and no offence under the anti-terror law was made out against him.

time to read

1 min

November 04, 2025

The Business Guardian

The Business Guardian

The magic of mixed seeds: Tiny nutritional powerhouses

Mixed seeds, a combination of nutrient-dense seeds such as flaxseeds, pumpkin seeds, sunflower seeds, sesame seeds, chia seeds, and watermelon seeds, have become increasingly popular as a superfood addition to modern diets.

time to read

2 mins

November 04, 2025

The Business Guardian

The Business Guardian

SK’s AI Data Center set to become South Korea’s largest by 2027

Dozens of workers and five pieces of heavy equipment busily engaged in foundation work at a construction site of SK AI Data Center in Ulsan in the Ulsan Mipo Industrial Complex late last month, as per a report by Pulse, the English service of Maeil Business News Korea.

time to read

1 mins

November 04, 2025

The Business Guardian

The Business Guardian

Top officials asked to appear over “appalling” lack of sewage in industrial areas

The Delhi High Court has ordered the Chief Secretary of Delhi and other top government officials to appear before it in connection with the “extremely appalling” condition of 27 notified industrial areas that continue to function without basic infrastructure such as sewage lines and stormwater drains.

time to read

1 min

November 04, 2025

The Business Guardian

The Business Guardian

Vaishnaw, Gujarat CM review chip plants nearing production

Union Minister for Electronics and Information Technology, Ashwini Vaishnaw, on Monday held a meeting in Gandhinagar, takinga firsthand review of all four semiconductor chip plants that are under variousstages.

time to read

1 mins

November 04, 2025

Listen

Translate

Share

-
+

Change font size