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Kumar Mangalam Birla Launches 'Bhaj Govindam' at Aditya Utsav 2025
The Business Guardian
|January 07, 2025
Bhaj Govindam is a devotional lyric with a backdrop about its creation. Once, Adi Shankaracharya was moving along the streets of Kashi, on the banks of holy River Ganga and the highest abode of knowledge along with some of his disciples. On the way he found an old man studying Sanskrit grammar.
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Kumar Mangalam Birla, Chairperson, Aditya Birla Group and singer Nitin Mukesh launched Bhaj Govindam, at Aditya Utsav 2025 celebrated at Kala Mandir, Kolkata, under the auspicious of Sagit Kala Mandir as a tribute to their founder Late Basant Kumar Birla.
The devotional works of Adi Shankaracharya were presented by Padmashri Anuradha Paudwal, Kavita Paudwal and team at the event.
Expressing his pleasure, Kumar Mangalam Birla said that Aditya Birla Group is associated with this project of creating awareness about Adi Shankaracharya prayers.
Dit verhaal komt uit de January 07, 2025-editie van The Business Guardian.
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