Kolkata's Jagriti Dham Partners with St. Xavier's College Alumni Association

Kolkata-based Jagriti Dham (www.jagritidham.​com), a luxurious eldercare living facility, has partnered with the St. Xavier's College (Calcutta) Alumni Association (SXCCAA) and its South Zone chapter, one of the largest alumni associations of the country, to promote healthy ageing and wellbeing among its alumni, their parents, and family members. This groundbreaking collaboration was showcased at the 'Looking Beyond V 2024' event held in Bengaluru.

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At the heart of this partnership is the shared vision of advancing the health and well-being of the elderly, an area of growing concern as India's elderly population continues to rise. According to Aninda Das, Vice President Marketing of Infinity, "India's current elderly population stands at 153 million people aged 60 and above, which constitutes 10.5% of the population. By 2050, the elderly population is expected to reach 347 million people, representing 20.8% of the population." This demographic shift underscores the urgent need to focus on health systems, labour and financial markets, social protection, and education. Jagriti Dham and SXCCAA's collaborative efforts are aligned wi