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Having it all: Exploring the 'Hedonic Treadmill' Theory

The Business Guardian

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December 27, 2024

During my six-year research journey, earning my doctorate was the ultimate goal. I believed it would bring me lasting happiness. Achieving this milestone brought undeniable joy and a sense of accomplishment.

- DR HASEENA KABEER

Having it all: Exploring the 'Hedonic Treadmill' Theory

We often delight in watching fairy tales where characters achieve their "happily ever after," finding joy and contentment as they live out their dreams. These stories captivate us because they offer a vision of perfect, unending happiness. However, in real life, this kind of lasting contentment often remains elusive. While fairy tales end with a satisfying conclusion, our experiences can be quite different.

The Hedonic Treadmill Theory suggests that, unlike in fairy tales, our happiness is not permanent. Instead, no matter how much we achieve or how many dreams we fulfill, our sense of satisfaction tends to return to a baseline level.

This means that the joy we feel after reaching our goals often fades, and we are left in search of the next source of happiness. Recognizing this pattern can help us adjust our expectations and focus on finding enduring contentment in our everyday lives, rather than expecting a perpetual fairy-tale ending. This approach contrasts the idealized happiness of fairy tales with the more complex reality of human contentment, framing it within the context of the Hedonic Treadmill Theory.

MEER VERHALEN VAN The Business Guardian

The Business Guardian

Govt okays Rs 305-crore Tex-RAMPS scheme to boost R&D in textiles sector

The Government of India has approved a new central sector scheme, \"Textiles Focused Research, Assessment, Monitoring, Planning and Startup' (Tex-RAMPS), aimed at boosting research, innovation and competitiveness in the country's textiles sector.

time to read

1 min

November 28, 2025

The Business Guardian

The Business Guardian

India's economy on strong footing as GST cuts boost demand, Inflation hits record low

India's macroeconomic outlook remains firmly positive, with easing inflation, strengthening domestic demand and improving policy transmission placing the economy on a stable growth path, noted the Monthly Economic Review for October released on Thursday, by the Department of Economic Affairs, Ministry of Finance.

time to read

2 mins

November 28, 2025

The Business Guardian

The Business Guardian

HOW DEEPFAKES ARE CREATING NEW RISKS FOR WOMEN IN INDIA

With the rise in the usage of digital media by Indians, a new challenge has arisen in the form of synthetic and manipulated media, particularly deepfakes.

time to read

4 mins

November 28, 2025

The Business Guardian

RURAL DEMAND LIFTS MICROFINANCE SECTOR AS LENDERS SEE SIGNS OF STABILITY

New Delhi: India's microfinance industry is witnessing a renewed upswing, supported by rising rural demand, improved repayment behaviour and early signs of asset quality stabilisation, according to experts and lenders.

time to read

1 mins

November 28, 2025

The Business Guardian

Tesla opens first all-in-one Centre in Gurugram

Tesla India announces the opening of its first Tesla Centre in Gurugram on Thursday, marking a major step in its plan to expand electric mobility in the country.

time to read

1 mins

November 28, 2025

The Business Guardian

NEW TELECOM CYBERSECURITY RULES IN FORCE: DOT

The ministry clarified through a press release that a subsequent inadvertent re-publication of the rules does not affect the validity of the original amendments.

time to read

2 mins

November 28, 2025

The Business Guardian

The Business Guardian

NetBanking 2.0 aims to make online payments easier, safer: NPCI Bharat BillPay MD & CEO

Net banking in India is set to change in a big way with the introduction of a new system designed to make online payments simpler and safer for users.

time to read

1 mins

November 28, 2025

The Business Guardian

The Business Guardian

CBDT launches second NUDGE initiative to boost voluntary compliance on foreign assets

The Central Board of Direct Taxes (CBDT) on Thursday announced the launch of the second phase of its NUDGE initiative aimed at strengthening voluntary compliance in reporting foreign assets and income.

time to read

1 mins

November 28, 2025

The Business Guardian

The Business Guardian

An enchanting evening with veterans and gems of Hindi Poetry

The 53rd Shri Ram Kavi Sammelan returns with a distinguished lineup of veteran poets and celebrated gems of Hindi literature.

time to read

1 min

November 28, 2025

The Business Guardian

Govt approves Rs 305-crore Tex-RAMPS scheme to

The Government of India has approved a new central sector scheme, ‘Textiles Focused Research, Assessment, Monitoring, Planning and Startup’ (Tex-RAMPS), aimed at boosting research, innovation and competitiveness in the country’s textiles sector.

time to read

1 min

November 28, 2025

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