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EaseMyTrip Partners With MoEngage To Boost Growth, Retention
The Business Guardian
|August 20, 2025
EaseMyTrip, one of India's leading travel-tech platforms, today announced a strategic enhancement of its marketing capabilities with the aim of boosting customer retention and increasing lifetime value.
As an important part of this initiative, the company is deepening its collaboration with the leading Customer Data and Engagement Platform (CDEP) - MoEngage, said a company release.
After successfully building a formidable brand and a loyal customer base of 30 million+ globally, this move marks a significant moment in EaseMyTrip's customer-centric journey.
The company is now set to transition from broad-based digital communication to deeply personalized, one-to-one traveler engagement at scale.
"Our primary goal is to build lasting relationships with our customers, and to do this at scale, we need a unified view of their entire journey," said Sanchit Chopra, Chief Marketing Officer of EaseMyTrip.
Dit verhaal komt uit de August 20, 2025-editie van The Business Guardian.
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