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Apple set to gain mkt share in India as Pro model demand rises
The Business Guardian
|September 23, 2023
Apple is expected to gain a larger share of India's smartphone sales, with the high-end iPhone 15 Pro and Pro Max models accounting for more of its shipments.
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According to exclusive data from market researcher Counterpoint, the company is projected to hold a 7 per cent of all smartphone sales in India from July to December, up from 5 percent in the first half of 2023.
The tech giant has been touting India as its next big growth driver amid declining sales of its flagship device. Its suppliers have also been ramping up manufacturing operations in the region amid weakening demand and regulatory pressure in China.
Dit verhaal komt uit de September 23, 2023-editie van The Business Guardian.
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