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Air India unveils new brand identity at Delhi and Mumbai airports
The Business Guardian
|December 20, 2023
Air India on Tuesday announced that it has started the rollout of its recently unveiled global brand identity across guest touchpoints, beginning with a full switch across digital and online channels and rebranding at Delhi and Mumbai airports. It had announced its new brand identity in August this year.
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The new look features Air India’s new brand colours, including Air India red, aubergine, rose gold, and accents of gold. The Tata Group-owned airline announced that starting with Delhi and Mumbai airports, guests will begin to see the new branding at various touchpoints, including check-in counters, boarding gates, lounges, and newly designed boarding cards.
“The rollout will progressively extend to other airports across Air India’s growing global network in the coming weeks,” it said.
Dit verhaal komt uit de December 20, 2023-editie van The Business Guardian.
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