Inspiring success stories from SA women entrepreneurs

IN A landscape where gender disparities still exist, the stories of some of South Africa’s leading female entrepreneurs shine brightly, showcasing resilience, passion, and determination.

- KAREN SINGH

These women, who have blazed trails in their respective fields, offer insights not only into their personal journeys but also into the challenges and triumphs of being a woman in business.

Susan Abro, founder of Susan Abro Attorney, is a South African family law expert who has been practising law for 35 years and in June celebrated 30 years of running her own firm.

Abro attributes her success to the unwavering support of her family and the “incredible commitment” of her staff. “It’s vital to surround yourself with people who share your morals, ethics, principles, and work ethic. Hard work has been at the heart of my journey, along with active involvement in my profession, my community, and women’s rights.

“I've also been fortunate to have both male and female mentors who have guided, inspired, and encouraged me throughout my career,” she said.

However, Abro said while some attitudes have become more politically correct, many challenges affecting women in the industry today remain the same.

“When I was interviewing for articles at university, I was asked why a firm should invest in me when I might ‘just go off and have babies.’

“Years later, when I served as Co-Chair of the Law Society of South Africa, the glass ceiling was still a frequent topic among women lawyers in leadership, and it still exists today,” she said.

Abro said access to finance is another significant barrier, and business remains largely male-dominated.

She added that meetings for directors or shareholders often take place in the evenings, which disadvantages women with family responsibilities.

“Achieving parity requires a shift in how we structure and conduct business,” she stated.

Abro’s advice to women entrepreneurs is to never burn bridges and to always be willing to mentor and support other women. “We should not see younger women as threats but rather as the next generation to invest in and uplift.”