Scarlets secure investment from US firm

THE Scarlets have secured significant new investment after entering into a partnership with US-based House of Luxury (HOL).

- STEFFAN THOMAS

Under the terms of the proposal, HOL's dedicated sports and entertainment investment division intends to acquire a majority controlling stake of 55% in the club and has already assumed non-rugby operational leadership in partnership with the existing Scarlets board.

Former Welsh Rugby Union CEO David Moffett heads up HOL's sports and entertainment division, while Wales legend Dan Biggar is also involved in the project.

Leading sports strategic Andy Golding and Leanne Batts, an innovation lead for NZ rugby and digital sports strategic, are also on board.

The club's new partners will take up current financial liabilities and responsibility for commercial growth and future strategic vision, reporting directly to the Scarlets board, while working towards a full equity transaction.

HOL's partnership comes at a pivotal moment as the Welsh Rugby Union considers the future structure of its professional teams post-2027, with a critical need for stability and strategic leadership for the club.