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How SA sewed its way from oppression to global acclaim

Saturday Star

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March 22, 2025

SOUTH Africa’s fashion scene has gradually earned its rightful place on the global stage, blossoming in recent years.

- ALYSSIA BIRJALAL

How SA sewed its way from oppression to global acclaim

This resurgence is not just a transformation in aesthetics but a profound expression of cultural identity, where designers weave narratives that resonate deeply with not only local but international audiences.

The landscape is rich with innovation and creativity, as emerging talent breathes new life into this vibrant sector, showcasing garments that embody the diverse tapestry of South African heritage.

However, this artistic expression has not always been celebrated.

For decades, strictly regulated by the oppressive regime of apartheid, SA fashion was stifled, much like the fundamental human rights of its people.

As we celebrate Human Rights Day, we delve into how fashion has played a critical role in the struggles this country has faced.

During apartheid in SA, fashion served as a tool for both resistance and the expression of identity, with traditional attire used to defy racist notions and showcase cultural pride.

For example, wearing traditional Xhosa attire became a powerful act of defiance and a way to assert identity in the face of oppression, as seen with Nelson Mandela’s attire during his trial.

The vibrant isiShweshwe fabric, often printed with images of Nelson Mandela, became a symbol of resistance and solidarity, worn by both black South Africans and those who opposed apartheid.

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