AMAZI and Women For Change collaborate to combat GBV

EMPOWERED beauty platform, AMAZI has partnered with the advocacy organisation Women For Change to launch the Safety is Power campaign aimed at addressing Gender Based Violence (GBV).

- ANITA NKONKI

It is explained that the campaign is about honouring victims, amplifying survivors’ voices, and uniting communities to confront GBV without turning away. As part of the campaign, the beauty brand reveals that it will donate R10 from every product sold to support Women For Change’s digital emergency response platform.

According to Divya Vasant, CEO and co-founder of AMAZI, the campaign reflects the brand’s deep commitment to women’s empowerment and safety.

Vasant says it is also a vital service that connects survivors of gender-based violence to trauma counselling, legal support, and crisis assistance in real time. What inspired AMAZI and Women For Change to collaborate on the Safety is Power campaign?