WAVES Bazaar: India's Lagaan Moment on the Global Stage of Media & Entertainment

India is a key player in the entertainment and media industry,which is growing at a rapid pace and is thriving in the constantly evolving landscape. We are witnessing a boom in content creation across diverse platforms fueled by the rise of digital streaming services, regional language productions, and a tech-savvy audience that demands fresh, engaging, and inclusive narratives.

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It is important to realize the immense potential that this sector holds for India, not just as a source of entertainment but as a powerful medium for cultural expression, economic growth, and global influence. World Audio Visual & Entertainment Summit, known by the acronym WAVES, hosted by the Government of India in Mumbai, Maharashtra, from May | to 4, 2025, promises to be a testimony to India's growing stature, and WAVES Bazaar is a key component of the event. As someone who has spent decades in the industry, I believe that storytelling has the power to unite, inspire, and transform. With WAVES and WAVES Bazaar, we are taking a bold step towards creating a more collaborative and inclusive future for the global entertainment community.