Birla Opus Paints Celebrates Indian Heritage Through the Power of Colour

Building on its core philosophy of 'Duniya Ko Rang Do', Birla Opus Paints, housed under Aditya Birla Group’s Grasim Industries, launched their new brand campaign, a heartfelt national initiative that brings India’s timeless monuments to life, beginning with the iconic Gateway of India, revealing how the power of colour can rekindle pride, beauty, and transformation across the nation.

- R Media

Building on the success of the premiere campaign that introduced the Opus Boy; the new campaign - Celebrating Colours of India, is an evolution of ‘Duniya Ko Rang Do’ narrative, taking the vision further, revealing the power of colour to transform not just spaces, but perspectives, at every scale.