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India's media landscape: JioStar invests over Rs 85,000 crore in content in 3 years
NF Times
|May 05, 2025
At the World Audio Visual & Entertainment Summit (WAVES) in Mumbai, Uday Shankar, the Vice Chairman of JioStar, dropped a bombshell regarding the company's massive investment plans in content. This fiscal year, JioStar is set to pour an eye-popping ?32,000-33,000 crore into content creation, a clear sign that India's media landscape is in for a transformative phase.
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Shankar revealed that in FY24 alone, Jio Cinema and Disney+Hotstar together spent ?25,000 crore on content, which then surged to ?30,000 crore in FY25. But that's just the tip of the icebergnext year, the duo plans to break new ground with a spend upwards of ?32,000-33,000 crore. "In three years, we've already invested more than $10 billion," Shankar proudly stated, emphasising the long-term vision behind these colossal financial commitments.
Dit verhaal komt uit de May 05, 2025-editie van NF Times.
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