Titan bets on wedding season to sustain festive sales boost

Titan Co. Ltd, the country’s largest jewellery retailer by revenue, expects sales momentum to continue into the wedding season after a strong festive demand boosted its second-quarter earnings despite elevated gold prices.

- Vaeshnavi Kasthuri

Gold prices hit record highs this year amid global uncertainty and geopolitical tensions, boosting demand for safe-haven assets. In India, 24-carat gold rose about 25%, peaking near ₹1.33 lakh per 10 grams in mid-October. Prices have since eased about 6%, raising hopes of strong wedding-season jewellery sales.

“Jewellery demand has remained resilient despite the sharp rise in gold prices,” Arun Narayan, who takes over as chief executive of Titan’s jewellery division on 1 January 2026, told Mint in an interview. “With prices softening slightly in recent weeks, we are seeing healthy momentum in consumer buying as the wedding season begins.”

Shares of Titan rose 2.3% to ₹3,812.85 on the BSE on Tuesday. Markets will remain closed on Wednesday for a public holiday.