IPL recession-proof for fast food chains

Consumers continue to order in while watching the Indian Premier League (IPL) matches, and fast food chains continue to see year-on-year growth during the IPL season.

- Suneera Tandon

India's largest pizza chain, Domino's, said there is no consumer fatigue when ordering in on key IPL days. It also helps that companies double down on consumer promotions, making it easier and affordable for consumers to order food.

"It's still early, but we are already seeing more numbers of sixes and teams are scoring nearly 300 runs in a span of three hours. This is great entertainment for consumers, and we hope they come back and eat Domino's. For us, it (IPL) continues to grow year-on-year; we are not sure about the broader market," said Sameer Khetarpal, CEO and managing director, Jubilant FoodWorks Ltd, which operates Domino's outlets in India.

The company recently launched the six-in-one pizza, designed for large groups and big occasions.