Crafting Bharat—Season 3 launches its season finale featuring Sriram Santhanam of AWS India

Sriram Santhanam, head of startups, AWS India, talks about how AWS is democratising innovation through cloud, AI, and ecosystem-driven startup enablement

- 

India’s startup ecosystem is entering a defining phase where innovation is no longer just about building fast, but building intelligently at scale.

As artificial intelligence (AI) moves from experimentation to real-world deployment and cloud infrastructure becomes more deeply embedded in business strategy, startups are shifting towards leaner, more efficient and globally competitive models. With increasing access to advanced technologies and stronger ecosystem support, founders across the country are now equipped to transform bold ideas into scalable and future-ready enterprises.

The Crafting Bharat—Season 3 presented by AWS Startups, an initiative by NewsReach and production partner, HT Smartcast, explores the founders’ resilience, agility and passion to build a super startup and inspire the next wave of entrepreneurs. This series is hosted by Gautam Srinivasan, currently consulting editor at CNBC (India), CNN-News18, Forbes India, and The Economic Times, who is well known for hosting a diverse range of TV and digital programmes.

This captivating series explores inspiring startup stories that are shifting gears and sparking innovation across sectors—all contributing to India’s transformation. In this final episode of Season 3, we spotlight the enabler behind India’s startup momentum, Sriram Santhanam, head of startups, AWS, India. Offering a front-row view into the evolving startup ecosystem, Santhanam shares how AWS is powering the next generation of innovation by combining cloud infrastructure, AI capabilities and robust partner ecosystems.