Poging GOUD - Vrij
Bigg Boss-style reality shows flood OTTs for younger crowd
Mint New Delhi
|May 04, 2026
Social reality is stepping out of television's shadow and into streaming's spotlight.
Long synonymous with Bigg Boss, the genre—built around interpersonal dynamics within controlled settings—is seeing renewed traction as newer formats expand the category.
Data from media consulting firm Ormax Media shows titles such as The 50 drawing over 13 million viewers on JioHotstar, signalling over the top (OTT) platforms are finding a scalable, sticky format beyond traditional TV.
The 50, a reality show featuring 50 celebrities competing in survival games, amassed an audience of over 13 million for a seven-week run on JioHotstar, consistently ranking as the second most-watched property on streaming in India, behind only the ICC Men's T20 Cricket World Cup.
Dit verhaal komt uit de May 04, 2026-editie van Mint New Delhi.
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