Poging GOUD - Vrij

Nykaa to double up on premium play as consumption slows

Mint Mumbai

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August 13, 2025

Nykaa doubled down on rapid delivery service Nykaa Now across 7 cities and over 50 stores last quarter

- Sowmya Ramasubramanian

Nykaa to double up on premium play as consumption slows

Beauty and fashion e-tailer Nykaa (FSN E-Commerce Ltd) saw its multi-brand beauty business grow in healthy doubledigits in the June quarter on the back of premium products.

The vertical's gross merchandise value (GMV) rose 26% to ₹3,208 crore, while average order value shot up to ₹2,009 versus ₹1,924 a year ago.

The Mumbai-based company will now double on driving up premiumization in the coming quarters, especially at a time when urban consumption has slowed down, Anchit Nayar, executive director and head of beauty business, told analysts on Tuesday.

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