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Multiplexes resist southern studios' plans for shorter OTT window
Mint Mumbai
|October 04, 2023
Multiplexes are resisting the move by film producers from South India to debut their movies on over-the-top (OTT) platforms within four weeks of theatrical release, instead of the stipulated eight-week window.
Multiples chains, including the likes of PVR Inox and Cinepolis, have declined to screen the Hindi version of Tamil star Vijay’s Leo slated for release at the Dussehra weekend following similar measures for Rajinikanth’s Jailer in August.
However, the impact may be more pronounced for Vijay’s Leo, since it is also set to debut on IMAX screens, mostly situated in north India, potentially depriving it of substantial box office revenue associated with this premium format.
PVR Inox declined to comment on the story, while Cinepolis did not respond to Mint’s queries.
Dit verhaal komt uit de October 04, 2023-editie van Mint Mumbai.
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