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More channels take birth even as television industry shrinks
Mint Mumbai
|October 06, 2025
tisers want guaranteed reach, she said.
-
The bet on new channels defies rise of digital media.
(ISTOCKPHOTO)
Malhotra cited movie channels, music, regional language entertainment and devotional content as obvious examples as they draw steady audiences and predictable advertiser interest. Sports and kids' genres, she said, also have strong stickiness.
Dit verhaal komt uit de October 06, 2025-editie van Mint Mumbai.
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