'In ad-tech, be agile & pragmatic'

In a dynamic landscape of digital transformation, Madison World, the Indian integrated communications major, has strategically tapped into the expertise of Rob Norman.

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A luminary of the ad-tech world, with key roles, such as global head of digital at GroupM and CEO of GroupM, North America, Norman brings a wealth of experience. Currently holding independent board memberships at several digital-first companies in the US, Norman shares exclusive insights into the challenges of digital transformation and evolving dynamics of the media and advertising industry in this exclusive interview. Edited excerpts.

What led you to join Madison Media as a strategic adviser, and what role are you playing within the company?

Vikram (Sakhuja, (Group CEO) and Sam Balsara (founder and chairman and managing director) expressed interest in leveraging my experience, particularly in the ad tech world. During our discussions, we explored the areas where Madison, as a non-global network, could benefit from external perspectives. My experience, particularly in understanding the changes in platforms and commerce, made them believe that my insights could contribute value. I serve as a minister without aportfolio in Madison's group, working with the leadership, and offering strategic advice on various aspects, especially those related to the digital landscape.