Duty-free demand for Indian liquor

Flyers in India might get to buy popular Indian liquor brands such as Indri and Amrut at duty-free shops across the country, if the government agrees to such a request from private airport operators.

- Anu Sharma Mihir Mishra

Wine and spirits are ranked third in terms of sales at duty-free shops, according to Mordor Intelligence, a market research firm; fashion and accessories, and jewellery and watches are the top two categories.

The request is part of a set of Budget recommendations from the Association of Private Airport Operators (APAO). "Duty-free operators should be allowed to sell domestic Indian liquor at departures tax-free. This should be treated as exports. It will improve the brand image of Indian manufactured liquor in foreign markets," the recommendation reads.