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Disney+ Hotstar sees user exodus as IPL rights end
Mint Mumbai
|August 11, 2023
The loss of Indian Premier League (IPL) streaming rights blew a hole in the subscriber base of Disney+ Hotstar in the June quarter, with 12.5 million users choosing not to renew their subscriptions. Walt Disney Co. said the subscriber base at its video streaming platform shrank 24% from 52.9 million to 40.4 million, the sharpest fall in any quarter yet.
Disney+ Hotstar has been witness to a steady decline in its subscriber base in recent months; the service, which had 61.3 million subscribers at the end of September 2022, has lost more than 20 million—or 34.18% of subscribers—since then.
The platform is known as Disney+ Hotstar in India and other Asian countries such as Malaysia, Thailand and Indonesia. Its average revenue per user (Arpu) remained flat for Hotstar in the third quarter. It follows an October to September fiscal year. Overall, Walt Disney saw its video streaming platform Disney+ gain subscribers by 1%, from 104.9 million to 105.7 million.
Dit verhaal komt uit de August 11, 2023-editie van Mint Mumbai.
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