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Diageo's India arm to review investment in RCB team owner

Mint Mumbai

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November 06, 2025

Diageo’s India arm will begin a strategic review of its investment in a unit which owns the Indian Premier League cricket team ‘Royal Challengers Bengaluru’ (RCB), the spirits maker said on Wednesday as it focuses on its core alcohol business.

United Spirits Ltd sells brands such as ‘Royal Challenge’ whisky and ‘Smirnoff vodka. It has benefited from affluent Indians splurging on premium products, including high-priced liquor to watches and jewellery.

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