Allied Blenders launches Zoya gin

Allied Blenders and Distillers Ltd (ABDL), the maker of Officer's Choice whisky, has entered the gin segment with with a premium brand called Zoya, which will be priced at around ₹2,000 in markets such as Haryana.

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Nearly all of the company's sales come from brown spirits, at present. It has been looking to expand its presence in the premium spirits market and has created a vertical called PremBrands for this. Apart from Zoya, PremBrands includes spirits such as Sterling Reserve B10, X&O, Srishti whiskies, and Kyron Brandy.

The company, meanwhile, plans to file its draft red herring prospectus (DRHP) this month and wait for Sebi's approval of its initial public offering (IPO). The offering, originally planned for March 2024, is likely to be delayed by a few months, Alok Gupta, managing director and chief executive of the company, told Mint.