Poging GOUD - Vrij
A bike custom-made for the rider
Mint Mumbai
|January 19, 2024
Royal Enfield's latest, the Shotgun 650, inspired by custombuilt bikes, takes the rough with the smooth in style
-
Just as the English sailed to the far ends of the planet to make the world 'England' a household name in the 18th J century, Royal Enfield seems to be on a worldwide mission, but theirs isn't one of imperialism. Royal Enfield is trying to build motorbikes for every kind of rider. And motorcyclists everywhere are celebrating.
The Indian motorcycle company now has four capable and reliable engines in its portfolio, which it uses to manufacture purpose-built motorcycles that appeal to a wide spectrum of motorcyclists.
There is the 411 engine that did duty in the previous Himalayan and continues to power the Scram 411. The new Sherpa 452cc engine takes the new Himalayan to greater heights. The J-Series 350 cc engine powers the Classic 350, the Meteor, the new Bullet and the Hunterall of which have become a style statement for motorcyclists, ranging from Gen X to Gen Z. And then there is the twin-cylinder 650cc engine, which made the motorcycling brotherhood sit up and pay attention to Royal Enfield.
The shift from the archaic 'dug-dug' to a brand new burble is the soundtrack to the story of the 123-year-old motorcycle company's rise from the red when it had been all but written off about two decades ago.
The Interceptor and Continental GT, powered by the 650cc twin-cylinder engine, took the motorcycling world by storm with their delicious hark-back-tothe-past design married to modern convenience and reliability, along with a muscular and potent engine in 2017. Then came the Super Meteor, a cruiser powered by the same engine, which has spawned clubs that regularly organize rides.
And now comes the Shotgun 650, which was first showcased as the Royal Enfield SG650 Concept at the twowheeler exhibition EICMA 2021 in Milan. It received a favourable response, was put into production, and made its India debut earlier this week.
Dit verhaal komt uit de January 19, 2024-editie van Mint Mumbai.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN Mint Mumbai
Mint Mumbai
Investors expect AI use to soar. That’s not happening
On November 20th American statisticians released the results of a survey. Buried in the data is a trend with implications for trillions of dollars of spending.
4 mins
November 28, 2025
Mint Mumbai
360 One, Steadview, others to invest in Wakefit ahead of IPO
A clutch of firms, including 360 One, Steadview Capital, WhiteOak Capital and Info Edge, is expected to invest in home-furnishings brand Wakefit Innovations Ltd just ahead of its initial public offering (IPO) next month, three people familiar with the matter said.
3 mins
November 28, 2025
Mint Mumbai
I-T dept to nudge taxpayers to declare foreign wealth
The department was able to collect 30,000 crore disclosed in the previous Nudge drive
2 mins
November 28, 2025
Mint Mumbai
Catamaran to boost manufacturing bets
Catamaran is focused on a few areas in manufacturing, such as aerospace
2 mins
November 28, 2025
Mint Mumbai
India, UAE review trade agreement to ease market access
Officials of India and the United Arab Emirates (UAE) met on Thursday to review how the Comprehensive Economic Partnership Agreement (CEPA) is working, and remove frictions that may be impeding trade between the two nations.
1 mins
November 28, 2025
Mint Mumbai
Beyond the stock slump-Kaynes' $1 bn aim is just the start
Shares of Kaynes Technology India Ltd have fallen about 25% from their peak of 7,705 in October, amid a management reshuffle and the expiry of the lock-in period for pre-IPO shareholders.
1 mins
November 28, 2025
Mint Mumbai
How Omnicom’s IPG buy will change Indian advertising
Two of the advertising world’s Big Four holding companies—Interpublic Group and Omnicom—officially merged this week.
2 mins
November 28, 2025
Mint Mumbai
Why TCS is walking a tightrope
Tata Consultancy Services Ltd recently outlined an ambitious multi-year $6-7 billion investment plan to build artificial intelligence (AI)-focused data centres and is already making progress in that area.
2 mins
November 28, 2025
Mint Mumbai
It's a multi-horse Street race now as Smids muscle in
For years, India’s stock market ran on the shoulders of a few giants. Not anymore.
3 mins
November 28, 2025
Mint Mumbai
Telecom firms flag hurdles in data privacy compliance
Operators need to comply with the data protection norms within 12-18 months
1 mins
November 28, 2025
Listen
Translate
Change font size

