Pristyn in talks to raise up to $10mn for fitness arm Beatxp

Pristyn Care has been looking out for funds for Beatxp, now eyes a much smaller amount

- Sowmya Ramasubramanian

Healthtech startup Pristyn Care is in talks to raise a fraction of the money it has been trying to secure for about a year for its fitness arm, making the latest negotiations crucial for the company's growth.

Pristyn, founded as a startup dealing in minimally invasive surgeries, is in talks to secure $7-10 million for Beatxp, its fitness-tech business that sells massage guns and weighing scales. Negotiations are on with investors like current backer Peak XV Partners, two people in the know said.

The specifics of the deal are being worked out and a term sheet is expected to be signed in two weeks, one of them said.

"The deal has been in the works for some time now and is likely to be finalized in two weeks. The funding will be reflected in the books of Beatxp," this person said. "If it goes through, the funding will help Beatxp extend its runway and scale to reasonable levels till such time a larger round comes in."