Poging GOUD - Vrij
Meta's short videos reshaping shopping
Mint Kolkata
|June 13, 2025
Indians are increasingly turning to social media to discover, compare, and buy everything from daily groceries to luxury jewellery—often without stepping into a store.
Indians are increasingly turning to social media to discover, compare, and buy everything from daily groceries to luxury jewellery—often without stepping into a store. Nearly eight in 10 shoppers in India rely on social platforms for product discovery, with an overwhelming 96% doing so through Meta's platforms such as Facebook and Instagram, according to the company's latest India Retail Purchase Journey report released Thursday.
The report underscores Meta's growing influence not just in India's digital advertising space, but across the entire retail funnel—from discovery to purchase. As shoppers toggle between online research and offline shopping, especially in high-ticket categories, Meta is positioning itself at the centre of this omni-channel shift.
Dit verhaal komt uit de June 13, 2025-editie van Mint Kolkata.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN Mint Kolkata
Mint Kolkata
A good death is as important as a good life: Wisdom must prevail
The right to die with dignity in accordance with one's wishes should be upheld in letter and spirit
3 mins
December 15, 2025
Mint Kolkata
AI mania grips Wall Street: But is it the right fit for your investments?
The rally, concentrated in AI mega-caps like Nvidia, Apple, Microsoft, Alphabet and Meta, is raising concerns
6 mins
December 15, 2025
Mint Kolkata
Can logging off undo toxic work culture?
Supriya Sule's bill has good intentions, but it won't be able to fix the systemic maladies unless the feudalistic mindset of corporations change
3 mins
December 15, 2025
Mint Kolkata
A takeover that has India's cinema owners on the edge
Acquisition of Warner by Netflix could disrupt supply of Hollywood films to theatres
3 mins
December 15, 2025
Mint Kolkata
Mexico buckles: How far will America's writ run?
Mexico's tariff hikes reflect US concerns over Chinese designs. As US-reliant countries fall in line with Trump's reset, autonomy must underpin India's economic emergence. Here's how
2 mins
December 15, 2025
Mint Kolkata
SBI aims to double YONO users in 2 yrs
State Bank of India (SBI) chairman C.S. Setty has said the bank is targeting to double its YONO app user base to 200 million over the next two years with the launch of a new version on Monday.
1 min
December 15, 2025
Mint Kolkata
Innovative industries seen as key to sparking growth
New energy, new materials, aerospace and low-altitude economy to get policy boost. Ma Si reports
3 mins
December 15, 2025
Mint Kolkata
Greying Indians are finding second calling as SM creators
A career as an influencer may be an instinctive choice for younger Indians born in the digital age.
2 mins
December 15, 2025
Mint Kolkata
FSSAI launches nationwide egg check
India’s food safety regulator has launched a surveillance and enforcement drive to test the quality of eggs following a social media uproar over a viral video claiming that samples of a premium egg brand contained traces of a banned, potentially cancer-linked substance.
2 mins
December 15, 2025
Mint Kolkata
New Iffco MD eyes 10% growth in FY26
Indian Farmers Fertiliser Cooperative Ltd (Iffco) managing director K.J. Patel has projected a 10% net profit growth for fiscal year 2026 (FY26), even as the cooperative grapples with sluggish domestic adoption of its flagship nano-fertilizers and intensifies farmer training programmes to unlock their potential.
1 min
December 15, 2025
Listen
Translate
Change font size