Investors tempted to buy gold shouldn't expect glittery gains

Gold is not as safe an investment at this juncture as it might seem

- NIR KAISSAR

The time to buy gold for big gains was before this year's rally began.

(AP)

When I can’t listen to a podcast without someone trying to sell me gold, when money managers tell me clients are 'jonesing' for the shiny metal and when friends call to ask what I think about buying it, I know without looking at a single chart that the price of gold has gone vertical and that FOMO has set in.

And wouldn't you know, the price of gold skyrocketed this year in one of the biggest rallies since its price began to float freely in 1968. Google searches for 'how to buy gold' are at a record high. Net flows to US-based gold mutual funds and exchange-traded funds topped $35 billion this year through September, according to Morningstar, the largest nine-month haul since at least 2005.

This begs the question: Should investors own gold? I have no doubt that Wall Street, which never misses an opportunity to peddle a hot asset, suddenly thinks so. Morgan Stanley's Mike Wilson has suggested that investors in a traditional 60:40 stock: bond portfolio move half the bond allocation to gold, rejigging their portfolio into a 60:20:20 ratio for stocks: bonds: gold.