Cera's revenue target faces pressure from sluggish demand

Cera Sanitaryware Ltd is optimistic about sustaining its growth outperformance despite near-term headwinds in retail demand.

- Manvi Agarwal

Cera Sanitaryware Ltd is optimistic about sustaining its growth outperformance despite near-term headwinds in retail demand. The company is banking on project sales and luxury branding as key levers to drive expansion.

Notably, management has signaled it will reassess its ambitious revenue target of ₹2,900 crore by FY27 in Q1FY26. Originally, the company had projected 8% growth in sanitaryware and 12-13% in faucets. However, with demand stagnant for nearly a year, these estimates may need to be revised, analysts at Yes Securities noted after a recent visit to Cera's plant in Kadi, Gujarat. While the management expects a pickup in Q2FY26, the strength of the recovery remains uncertain.