Young Indians cool off with boba, matcha

a passing fad.

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At cafe chain abCoffce, said founder and chief executive Abhijit Anand, cold beverages have become a key lever to attract younger consumers, with Gen Z accounting for about 54% of the chain’s customer base.

While boba continues to perform well, he said it tends to be more seasonal in nature.

Matcha, by contrast, is emerging as a more durable habit.

“Matcha isa true extension ofthe coffee line. It’snotjusta cold coffee alternative but a winner in the mi